Ubisoft Didn’t Refuse to Change. It Mistook Contraction for Transformation.

Ubisoft downsized the machine, but left its creative doctrine intact — mistaking contraction for transformation.

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Ubisoft Didn’t Refuse to Change. It Mistook Contraction for Transformation.

Ubisoft did see the cliff. It did pull the brake. What Ubisoft dismantled was its cost structure, not its creative doctrine.

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The "$100 Game" and the Future of AAA Pricing: Is the Market Sustainable for Players?

The ceiling keeps rising — $70, $80, and now the $100 conversation. What’s driving it, and what happens when players stop buying day one.

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The Agonizing Wait: Is Rockstar's GTA 6 Delay a Mark of Perfection or a Test of Patience?

With a November 2026 window and sky-high expectations, is Rockstar polishing a masterpiece — or stretching patience to the limit?

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The Glitch in the Machine: Why Are So Many Video Games Launching Broken?

Broken launches have become less an anomaly and more a grim expectation. The reasons are systemic: scale, incentives, schedules, and a growing comfort with “fix it later.”